Social Media Out of Control?

In this new media phenomenon, one question many businesses may have about using the social mediums is whether or not they will continue to have control of it, like they may have in other marketing areas. Admittedly, yes, diving into Twitter, Facebook, and other social networks can be a risk. But let's not blow the risk out of proportion.

Businesses do have control. Individuals do have control. But we don't have control of everything, and never have. Social media did not suddenly make us feel as though perception is out of our hands. The only thing we've always had that has been constant, and will remain so even with changing technologies is influence.

Take a look at this blog to read more about how to address these issues of control and social media:

http://altitudebranding.com/2009/09/social-media-and-the-reality-of-control/